Strategic Communications Building Support for Critical Business Objectives Whether the objective is to raise capital, achieve a fair valuation, increase sales, enter new markets, or manage a crisis, it is imperative that companies take steps to actively manage their financial brands and corporate reputations. Skillfully utilized, no tool is more powerful and efficient for building support for critical business objectives with shareholders, customers, employees and other important stakeholders than a financial and business PR strategy. The IGB Group works with management teams to ensure that clear, impactful and actionable messages are delivered to diverse audiences through print, digital, social and broadcast channels.